Founded in 2008 by Brandon Svarc, Naked & Famous has changed the world of denim forever. Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to finding and developing the world’s best fabrics. The name "Naked & Famous" is satire, poking fun at our celeb obsessed culture and brands which sell jeans for ridiculous prices simply because of the name, not because they are of higher quality. The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blonde” as a satire of mass media and culture, then fed it right back to them. Naked & Famous does the same. Providing an honest product and an honest price. 100% made in Canada, always.